Cate Carter

A clean, minimal brand and website for an award-winning live show designer.

Service: Brand identity, Digital / Sector: Events

A performer on stage beneath a glowing light box as the crowd holds up their phones, from Cate Carter’s portfolio.

Background

Cate Carter is a multi-award-winning Creative Show Designer. She works with artists, brands and agencies around the world to create unforgettable live shows for names like George Ezra, Ellie Goulding, Apple Music and Amazon Music Live.

When your day job is designing spectacular shows, your own brand needs to make the same impression.

The Cate Carter logo in white on black.

The challenge

Cate had an incredible body of work, but nowhere to show it at its best. With work this visual, a busy website would only get in the way.

She needed a brand and website built from scratch. They had to feel premium, work flawlessly, and show event producers, artist managers and brand directors straight away that she’s at the top of her game.

Six pages from the Cate Carter brand guidelines, showing the logo, colours and imagery.
Black and white Cate Carter business cards for her work as a Creative Show Designer.
Cate Carter letterhead, compliment slip and business cards.

Our approach

We knew less would be more. We took a refined, stripped-back approach, creating a simple frame that lets Cate’s shows be the star.

We designed a minimal logo and a clean visual identity. Then we designed and built a custom website made to handle big, high-quality images and video without slowing down. Every decision was about showing her work in its best light.

A guitarist performing in beams of light streaming through a window frame, from Cate Carter’s portfolio.
A band performing on a scaffold stage filled with plants and golden haze, from Cate Carter’s portfolio.
Three pages of the Cate Carter website on desktop, each led by full-screen live show photography.
Four pages of the Cate Carter website on mobile, including projects for George Ezra, Ellie Goulding and Elbow.
The Cate Carter logo on an illuminated light box.

The result

  • A minimal brand that says a lot by saying little

  • A fast, striking website that works as her portfolio

  • An online presence that matches her award-winning work

What we delivered

  • Logo and brand identity

  • Brand guidelines

  • Stationery and business cards

  • A custom website that puts her portfolio centre stage

  • Smooth image and video viewing on every device

cate-carter.com

The website

Web development: Jake Hodgewood

Photography: Cate Carter

Credits

Want your work to take centre stage?

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