Visit West
Delivering a comprehensive city guide for Bristol to engage visitors.
Service: Campaign / Sector: Culture
Background
For the past three years, Visit West has commissioned us to design the official Visit Bristol Guide. This printed publication is packed with detailed information about all the fantastic things to do, see, and experience in Bristol and the surrounding areas. As a proud Bristol-based studio, this project is always close to our hearts. The guide is entirely free and distributed across hundreds of locations throughout the South West, making it a highly visible, high-volume piece of collateral.
The challenge
Creating a comprehensive city guide is a masterclass in complex information architecture. The A5 format provides a great canvas, but it still needs to hold a massive amount of dense local information. The primary challenge was making this heavy copy highly digestible, engaging, and readable without overwhelming the user.
Furthermore, editorial projects of this scale often create serious logistical headaches for internal marketing teams, especially when it comes to managing external advertisers and chasing artwork. Visit West needed a reliable partner to step in, take ownership, and pull the entire production process off their desk.
Our approach
We tackled the dense content by designing an A5 layout that is concise, friendly, and visually engaging. We structured the flow by splitting the guide into easily navigable sections, dividing the information intelligently by specific interests and geographical areas to create a seamless user experience.
Crucially, we went beyond just graphic design to solve a major commercial pain point for the client. To save the Visit West team valuable hours and unnecessary stress, we took on full responsibility for managing the advert proofing. We liaised directly with their advertisers to ensure all artwork was accurate, print-ready, and delivered strictly on deadline.
The results
A beautifully designed, highly readable A5 guide distributed across hundreds of South West locations.
A completely stress-free production process that gave the internal marketing team their time back.
Consistent, high-quality editorial delivery over a successful three-year partnership.
We delivered
Complete editorial design and layout for the comprehensive Visit Bristol Guide.
A clear, intuitive information hierarchy and highly navigable section layouts.
Direct advertiser liaison and artwork proofing to free up the internal team.
End-to-end print project management to guarantee a polished final product.
What the client said
"We had the pleasure of working with Giovanni from Rodolfi&Hall on our Bristol Visitor Guides, the experience is always excellent from start to finish. They produce high-quality, visually engaging page designs that perfectly captured the spirit of the publication and the city.
Communication throughout the project was clear, prompt, and professional, which made the entire process smooth and stress-free. They also took on the responsibility of managing advert proofing, liaising directly with advertisers to ensure everything was accurate and delivered on time, something that was hugely valuable to our team. The attention to detail, organisation, and creative expertise really stood out, and they consistently went above and beyond to deliver a polished final product. We wouldn’t hesitate to work with them again and highly recommend their services."
— Lisa Franklin, Sales & Business Development Manager, Visit West
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