FilmBath
A high-energy, retro digital campaign to pack venues and boost festival ticket sales.
Service: Campaign / Sector: Culture
Background
FilmBath curates and delivers an eclectic annual film festival alongside a year-round programme of screenings and events across Bath and beyond. They are dedicated to showcasing the very best in independent world cinema, providing a crucial platform for emerging and underrepresented filmmakers.
The challenge
To keep the festival growing, the visual identity needed to evolve. FilmBath tasked us with bringing a fresh wave of personality and energy to their overall campaign, with a specific focus on increasing digital appeal.
The goal was twofold: we needed to retain the loyalty of their existing audience while creating a highly visual hook to capture the attention of a new generation of film buffs and cinephiles. The creative had to work hard to drive excitement and, ultimately, box office results.
Our approach
For the 2025 campaign, we cut through the noise by developing a vibrant, 80s retro digital aesthetic. We built a comprehensive and highly distinctive creative system centered around overtly styled graphic elements, pixelated typography, and a focused, high-energy colour palette.
We ensured this bold new look was applied flawlessly across every single touchpoint. By maintaining strict consistency across both digital and print assets, we built a campaign that generated serious momentum, interest, and engagement leading up to and during the festival.
The results
Higher engagement driven by a dynamic and varied social media presence.
Consistently high ticket sales across all participating festival venues.
A packed, highly successful programme launch event in the heart of Bath city centre.
We delivered
A bold campaign concept rooted in an engaging 80s retro digital aesthetic.
A versatile suite of digital and print assets designed for a high-volume rollout.
Distinct typography and a vibrant colour palette to unify the festival's visual presence.
Strategic creative execution that successfully hooked new audiences and drove tangible ticket sales.
"Rodolfi&Hall deliver both creatively and professionally. They took the time to understand Bath Film Festival and our audiences, creating design that clearly communicated event information while still feeling engaging and distinctive. They brought our vision to life across print and digital and were a collaborative, dependable team throughout."
— Jasmine Barker, Festival Director, FilmBath
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