FilmBath
A retro campaign that brought audiences back to Bath’s film festival.
Service: Campaign / Sector: Culture
Background
FilmBath runs Bath Film Festival every autumn, alongside screenings and events across Bath and beyond all year round. It champions the best of independent world cinema and gives emerging and underrepresented filmmakers a platform.
The challenge
To keep the festival growing, its look needed to evolve. FilmBath asked us to bring fresh personality and energy to the campaign, with a big focus on digital.
The aim was twofold: keep loyal festival-goers on side, and catch the eye of a new generation of film lovers. Above all, it had to get people excited and sell tickets.
Our approach
For 2025, we built the campaign around a bold, 80s-inspired retro digital look, led by the line “See the world through a new lens”. Pixel-style type, retro screen graphics and a bright, focused colour palette make it instantly recognisable.
We used it consistently everywhere, from social media and video to posters, street banners, billboards and the festival programme, building momentum before and during the festival.
The result
Stronger engagement on social media
Strong ticket sales across every festival venue
A packed programme launch in the centre of Bath
What we delivered
A retro digital campaign concept
Pixel-style type and a bright colour palette
Social media posts and video
Posters, billboards and street banners
The festival programme and event leaflets
What FilmBath said
"Rodolfi&Hall deliver both creatively and professionally. They took the time to understand Bath Film Festival and our audiences, creating design that clearly communicated event information while still feeling engaging and distinctive. They brought our vision to life across print and digital and were a collaborative, dependable team throughout."
Jasmine Barker, Festival Director, FilmBath
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