Forest Live
Evolving a major live music campaign to engage over 100,000 fans across the nation.
Service: Branding, Campaign, Creative
Sector: Production & Events
Background
Forest Live, delivered in partnership with Live Nation, is a major outdoor live music series held right in the heart of our nation's forests. Now celebrating its milestone 25th anniversary in 2026, the annual event consistently attracts global heavyweights like Sting, Nile Rodgers & CHIC, and Snow Patrol.
We have acted as the trusted creative partner for Forestry England and Live Nation for the past four years, stepping in to handle the vast output of social media and print assets required for every artist and every unique venue.
The challenge
When you are managing a high-profile campaign for 26 major artists across multiple locations, consistency is everything. The core challenge was to evolve the visual identity of Forest Live to ensure it remained current, engaging, and highly effective in a competitive live music market.
We needed to build a flexible visual system that worked flawlessly across all print and digital formats. More importantly, this creative evolution had to do heavy commercial lifting: driving real audience engagement and pushing ticket sales across all venues and artist dates without losing the brand's unique connection to nature.
Our approach
We took a highly strategic, illustrative approach that rooted the campaign firmly in its environment. We designed an engaging, friendly visual language that perfectly captured the unique forest locations and the natural magic of outdoor live music.
To ensure this translated effectively across a massive rollout, we paired bespoke, nature-focused illustrations with clear, bold typography and a warm, inviting colour palette. This created a cohesive, robust set of assets that kept the campaign looking sharp and performing hard, whether on a mobile screen or a large-scale print banner.
The results
Directed a cohesive, high-performing campaign for 26 major artists.
Successfully rolled out complex creative assets across four distinct venues.
Engaged over 100,000 attendees in a concentrated five-day window.
We delivered
A refreshed, engaging visual identity rooted in bespoke illustration and a warm colour palette.
A robust, consistent creative toolkit optimized for both digital and print formats.
Complete campaign rollout, delivering localised venue assets and artist-specific collateral.
A visually compelling system designed specifically to drive high-volume ticket sales.
"We've loved working with Gio and the team. Their creativity, efficiency and positivity have provided us with effective design solutions and creative work that has allowed us to evolve the visual assets of Forest Live campaign while driving towards our marketing objectives."
— Sam Rawlings, Marketing Manager, National Events, Forestry England
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