Forest Live

A campaign that brings music lovers back to the forest every summer.

Service: Campaign / Sector: Events

Background

Forest Live brings big-name music to England’s forests every summer. Run by Forestry England with Live Nation, it celebrates its 25th year in 2026, with artists like Sting, Nile Rodgers & CHIC and Snow Patrol.

For four years we’ve been the creative partner behind the campaign, designing the print and social media for every artist and every venue.

Crowds watching a performance on the Forest Live main stage, surrounded by trees.

A packed crowd in front of the stage at Forest Live, with colourful flags among the trees.

The challenge

With 26 artists across four forest venues, consistency is everything. We were asked to evolve the Forest Live look so it stayed fresh and stood out in a busy live music market.

The system had to work across every print and digital format. Above all, it had to sell tickets for every artist and every date, without losing the event’s connection to nature.

A roadside billboard showing the Forest Live 25th anniversary line-up with forest illustrations.

Forest Live posters for Gary Barlow at Delamere Forest, Paul Heaton at Westonbirt Arboretum and Rag’n’Bone Man at Delamere Forest.

Our approach

We rooted the campaign in its setting. Bespoke illustrations of trees, plants and wildlife bring the forest into every piece, capturing the magic of live music outdoors.

We paired them with bold, clear type and a warm colour palette. Together they hold the whole campaign together, working as hard on a phone screen as on a roadside billboard.

A Forest Live A-board sign for Richard Ashcroft, with illustrated leaves.

A Forest Live line-up poster featuring McFly, Nile Rodgers & CHIC, Fatboy Slim and Snow Patrol.

A hand holding a Forest Live flyer listing artists and dates.

Forest Live flyers for McFly and the High Lodge, Thetford Forest line-up.

The result

One consistent campaign across 26 artists
Designs rolled out across four forest venues
Over 100,000 fans at the shows

Want we delivered

An evolved visual identity with bespoke illustration
A warm, nature-inspired colour palette
A design toolkit for print and digital
Posters, billboards, flyers and social media for every artist
Designs tailored to each forest venue

Aerial view of a Forest Live concert, with a large crowd in a clearing surrounded by forest.

What Forestry England said

"We've loved working with Gio and the team. Their creativity, efficiency and positivity have provided us with effective design solutions and creative work that has allowed us to evolve the visual assets of Forest Live campaign while driving towards our marketing objectives."

Sam Rawlings, Marketing Manager, National Events, Forestry England

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