AirHop

A new brand for an adventure park favourite, brought to life across 27 parks.

Services: Brand strategy, Brand identity / Sector: Destination

AirHop campaign posters on outdoor billboards framed by ivy

Background

AirHop is where families come to bounce, climb, slide and let off steam. Trampolines are just the start. Think dodgeball, battle beams, obstacle courses and airslides.

After a period of fast growth, including bringing several other park brands under one roof, AirHop now runs 27 parks across the UK, with more on the way.

A girl climbs across a blue inflatable obstacle course at an AirHop adventure park.

The challenge

The old brand had bounced its last bounce.

Created more than six years ago, it had become dated and patchy. With so many newly joined parks, it felt inconsistent to visitors and unclear to the teams running them.

AirHop wanted to become the UK’s number one adventure park brand. To get there, it needed one brand that pulled the business together and stood out in a busy market.

A boy dives from a foam block towards a trampoline at an AirHop park.
A girl does a backflip above rows of blue trampolines at an AirHop park.

Our approach

We started by listening. Working with AirHop’s marketing team and directors, we looked at their audience, their competitors and their goals. We also surveyed families directly to find out what they loved, what they wanted more of and how the brand made them feel.

From there, we explored several ideas, each rooted in movement, energy and emotion. The one that stuck was The Pulse: the beat of excitement before a birthday party, the rush mid-jump and the buzz you carry home afterwards.

The AirHop logo in white on a navy background.
AirHop brand graphic of pink stripes fading into blue.
AirHop brand graphic of chevrons blending from pink to yellow.
AirHop logo on chevrons blending from navy to pink, inspired by The Pulse.
AirHop logo on stepped bands of colour blending from yellow to blue.
Four AirHop social media posts on phones, promoting parties, family sessions and offers.
AirHop Group Days Out poster in a frame on a blue wall.
A hanging AirHop wayfinding sign pointing to the trampolines.
Yellow AirHop staff T-shirt reading “Jump start your day”.
AirHop branding on a neon-lit indoor play frame.
A set of AirHop line icons for park activities and facilities.
Three AirHop icons in blue, yellow and pink for jumping, basketball and little kids.

What we delivered

  • A new visual identity: logo, colour, type and icons

  • A flexible toolkit that works in the parks and online

  • Brand guidelines covering tone of voice and how to use the brand

  • Ready-to-use templates for the in-house team

The result

  • One clear, modern brand across all 27 parks

  • A brand built to grow as new parks open

  • An in-house team that can create on-brand work quickly, without waiting on a designer

What AirHop said

“Working with Charley and Gio at Rodolfi&Hall has been transformative for our business. They led the refresh of the AirHop brand with creativity, strategic insight, and a deep understanding of our audience. The new ‘Pulse’ brand concept has injected fresh energy into our parks and unified our identity across all locations. It’s bold, modern, and perfectly captures the spirit of active fun we aim to deliver. A true brand partner from start to finish.”

Sandra Zerr, Head of Marketing, AirHop

Ready to make the leap?

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